Editorial comparison
MailerLite vs GetResponse vs AWeber
Three ways to build your email marketing system: simple and lightweight, more complete for funnels, or traditional with broader support.
Decision brief
No universal winner
There is no universal winner. MailerLite fits best if you want newsletters, forms and simple automations without starting with a heavy suite. GetResponse fits if you need more automation, landing pages, funnels or ecommerce marketing. AWeber fits if you prefer a mature email marketing platform with broad support and a more traditional small-business workflow.
MailerLite
Simple email marketing
Newsletters, leads and simple automations without a heavy suite.
GetResponse
Automation, landing pages and funnels
Projects that need more automation, funnels, landing pages or ecommerce marketing.
AWeber
Traditional email marketing with broader support
Small businesses that value support, stability and a mature platform.
Price reviewed: 2026-07-02
Next review: 2026-09-30
Evidence: official sources
Editorial summary
- Choose MailerLite if you want a simple tool for newsletters, leads and basic automations.
- Choose GetResponse if you need more marketing automation, funnels, landing pages and commercial workflows.
- Choose AWeber if you value support, stability and a traditional email marketing platform.
Not recommended if
- Avoid MailerLite if you need advanced CRM, deep scoring or complex automation.
- Avoid GetResponse if you only want to send a simple newsletter and will not use funnels or automations.
- Avoid AWeber if you want the most modern/minimalist experience or are worried about subscriber-tier and send-frequency pricing.
Compact matrix
Criteria that change the decision.
The table uses controlled horizontal scroll on small screens to avoid global overflow.
| Criterion | MailerLite | GetResponse | AWeber |
|---|---|---|---|
| Best starting point | Newsletters, leads and simple automations. | Email marketing with automation, landing pages and funnels. | Traditional email marketing with broader support. |
| Free plan | Free up to 250 subscribers and 2,500 monthly emails. | Free up to 500 contacts and 2,500 monthly newsletters. | Free up to 500 subscribers and 3,000 monthly emails. |
| Real cost | Good to start; can rise with Comfort/Power depending on subscribers and sends. | Medium; depends on plan, list size and billing period. | Medium; depends on subscriber tier and send frequency. |
| Automation | Good for simple flows. | Stronger, especially on Marketer and higher plans. | Good for basic automation; less focused on advanced funnels. |
| Landing pages/forms | Includes landing pages, forms, pop-ups and websites depending on plan. | Strong inside the platform. | Includes landing pages, signup forms and automations. |
| Ecommerce/funnels | More limited than GetResponse for commercial funnels. | More complete than MailerLite and AWeber for funnels/ecommerce depending on plan. | Less oriented toward advanced funnels than GetResponse. |
| Ease | High. | Medium; more powerful but more complex. | Medium-high for small businesses. |
| Lock-in risk | Moderate if you centralize lists, landing pages and automations. | Medium-high if you centralize funnels, landing pages and automations. | Moderate if you centralize lists, forms, landing pages and automations. |
| Best for WordPress freelancers | Yes, especially for niche sites, newsletters and early lead capture. | Yes, if the client needs more than a basic newsletter. | Yes, if the client values support and a mature platform. |
| Best use case | Start a list, validate an audience and send newsletters without a heavy suite. | Lead nurturing, simple funnels, commercial automations and projects with more marketing logic. | Small businesses, newsletters, forms and simple campaigns with broader support. |
By criterion
Contextual winners, not absolute ones.
| Simplest start | MailerLite |
| Broader free plan by emails/contacts | AWeber or GetResponse, depending on whether you prioritize emails or contacts |
| Stronger for funnels/commercial automation | GetResponse |
| Lightest for simple newsletters | MailerLite |
| More traditional/broader support | AWeber |
| Best for budget-conscious niche blogs | MailerLite |
| Best for small businesses with funnels | GetResponse |
| Best when the client values traditional support | AWeber |
| Lowest initial complexity | MailerLite |
| Highest risk of paying for unused features | GetResponse |
Scenarios
The best option changes with the job.
If you are a niche blogger
MailerLite is usually the cleanest entry point for starting a list, forms and newsletters with controlled budget.
If you sell services
Start with the real lead flow. MailerLite covers simple capture; GetResponse fits better when you need nurturing and more commercial automation.
If you need funnels
GetResponse usually makes more sense when landing pages, funnels and ecommerce marketing are part of the system from the start.
If the client values support
AWeber can fit when the client prefers a mature platform, broader support and a more traditional email marketing operation.
Sources and limits
Official information, visible editorial judgment.
- MailerLite official website (official, 2026-07-02)
- MailerLite official pricing (pricing, 2026-07-02)
- MailerLite free plan page (pricing, 2026-07-02)
- GetResponse official website (official, 2026-07-02)
- GetResponse official pricing (pricing, 2026-07-02)
- GetResponse Free plan (pricing, 2026-07-02)
- GetResponse pricing plans documentation (documentation, 2026-07-02)
- AWeber official website (official, 2026-07-02)
- AWeber official pricing (pricing, 2026-07-02)
- AWeber pricing documentation (documentation, 2026-07-02)
- AWeber pricing FAQ (documentation, 2026-07-02)
- AWeber Free plan page (pricing, 2026-07-02)